A Brief History of Kaskus
Kaskus is an abbreviation of Kasak-Kusuk , which means to gossip or tell stories. This name was chosen by its founder, Andrew Darwis, who was still a student at Seattle, United States of America at that time. Andrew created this forum as a means to communicate with his friends in Indonesia. Initially, this forum only discussed matters related to computers and the internet. But along with the growing number of users, this forum began to add various other categories, such as automotive, sports, entertainment, business, politics, and others.Kaskus continues to grow and become one of the most popular websites in Indonesia. In 2011, Kaskus recorded the number of visitors reaching 28 million per month and the number of members reaching 4 million people. Kaskus is also known as The Largest Indonesian Community . Many interesting things can be found on Kaskus, such as threads (discussion topics), Kaskus-specific emoticons (eg cendol and bricks), online buying and selling (FJB), to regional communities (Regional Kaskuser).Causes of Kaskus Lack of Visitors
- Competition with social media . Social media such as Facebook, Twitter, Instagram and TikTok offer easier and more attractive platforms to share content and interact with others. Social media also has features that are more sophisticated and varied than online forums. In addition, social media has a wider reach and can reach various age groups and backgrounds.
- Website design changes . In 2012, Kaskus made quite radical changes to its website design. This new design is considered more modern and elegant, but also more complicated and difficult to access. Many old users are not comfortable with this new design and feel that they have lost their distinctive Kaskus identity. Some features that users like are also missing or changing functions.
- Lack of innovation and updates . In addition to changes in website design, Kaskus also lacks innovation and updates to keep up with the times. The features offered by Kaskus are still limited and less attractive. For example, the online buying and selling feature (FJB) is less competitive than marketplaces such as Tokopedia, Bukalapak, and Shopee. The regional community feature (Regional Kaskuser) is less competitive than applications such as Telegram and Discord. Kaskus’ unique emoticon feature is less competitive than stickers and emoji.
- Declining quality of content and discussions . One of Kaskus’ attractions is the various and interesting content and discussions. However, along with the reduced number of users, the quality of content and discussion on Kaskus has also decreased. Many threads are irrelevant, uninformative, or even contain hoaxes, spam, or advice. Many users do not respect forum rules and ethics. Many users do not contribute positively, but are only looking for sensation or provocation.
Conclusion
Kaskus is the largest online forum in Indonesia which has been a place to share hobbies, community, and discuss various interesting topics. However, lately Kaskus seems quiet and not as busy as it used to be. Some of the factors that are suspected to be the cause are competition with social media, changes in website design, lack of innovation and updating, and decreased quality of content and discussion.To restore Kaskus’ glory, several possible solutions can be implemented, namely returning a simple and distinctive website design, innovating and updating regularly, improving the quality of content and discussion, and building a solid and positive community.Thus this article about Why Kaskus is not as busy as it used to be? This is the Cause! Hope it is useful!
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