Who doesn't know BLACKPINK? This Korean girl band , which dominates the world music charts , is under the auspices of the YG Entertainment agency, which is one of the 3 big Korean agencies. Jennie, a member of BLACKPINK who plays as a rapper and vocalist recently renewed his contract with YG Entertainment after 7 years of debut. Last Sunday, December 24 2023, Jennie surprised the public with the official announcement about her new label which was released under the name Odd Atelier. Here are some facts about Odd Atelier with Jennie as CEO!
1. Released as an end-of-year gift from Jennie for fans
Last November 2023, Blink was relieved with the happy news that BLACKPINK finally managed to overcome the "7 year curse" since their debut on August 8 2016. This term is known among KPOP fans which refers to the seventh year of a group's debut. After 7 years of debut, no A few groups disbanded or some of their members decided to take time off or even leave the group. Not for BLACKPINK, the four members agreed to renew and extend their contracts with the agency that raised them, namely YG Entertainment.
But it turns out this happy news doesn't end here, one of the members, Jennie, gave Blink a little surprise via her cover video on her personal YouTube channel @jennierubyjane on December 23 2023. Jennie's unique and distinctive vocalization was able to convey the arrangement of Sia's song Snowman and Zion.T's Snow which increasingly felt the warm aura of Christmas.
Eits, it's not quite there yet, the next day on December 24 2023, Jennie uploaded a post on her personal Instagram account that she had officially released a label called OA (Odd Atelier) which will cover many of her solo projects in 2024.
https://www.instagram.com/p/C1OJBdvS2oj
In his post, he tagged the OddAtelier Instagram account and wrote his gratitude for his many achievements in 2023. This label was a gift from Jennie to Blink.
Jennie wrote,
"Hi, this is Jennie.
This year was filled with many accomplishments, and I'm so grateful for all the love I've received. I'm also excited about what's to come, as I start my solo journey in 2024 with a company that I have established called OA.
Please show lots of love for my new start with OA and of course, BLACKPINK. Thank You"
2. OddAtelier is a creative space for Jennie
" Atelier " itself is French [atəlje] which means workshop or private studio of a professional artist in the field of fine or visual arts. This term is often used in the world of fashion. Jennie, as the CEO of Odd Atelier, herself uploaded a post on Odd Atelier's Instagram account about what Odd Atelier is.
https://www.instagram.com/p/C1OI9K4J6a6/
3. Odd Atelier Has Its Own Instagram Account and Official Website
To make it easier for fans to access this new label, Jennie created an Instagram account and official website specifically for this release label.
Odd Atelier Instagram account
In a post on her personal Instagram, Jennie said that Odd Atelier itself had been formed since October 2023. Jennie even specifically created an Instagram account for this label with the username @oddatelier. Jennie uploaded 3 photos of the label logo and two photos of herself with the BNW theme.
Odd Atelier Official Website
Jennie also created a separate official website for her label with the address oddatelier.net. Unfortunately the site is still under construction due to the large number of visitors. Later, visitors to the website will immediately be greeted with a photo of Jennie wearing a Courrege dress, a brand from France.
4. Fan Speculation About the Field Managed by Odd Atelier
The contract renewal between BLACKPINK and YG Entertainment means that the activities of BLACKPINK members are still managed and under the auspices of the agency. However, for Jennie, her solo activities will be managed by the Odd Atelier label. Rumor has it that several famous artists have been predicted to be under Jennie's auspices, but their names are still being kept secret. This has given rise to a lot of speculation from fans, considering that Jennie has launched many solo activities starting from releasing the singles "Solo" and "You & Me", starring on magazine covers such as Elle and Bazaar, becoming a Brand Ambassador for brands such as Channel and even beverage products such as Chum Churum . Many fans predict that the OA label will focus on managing Jennie's solo activities in the fields of music, fashion and the film industry.
Anyway, congratulations on the release of Jennie's new label! Don't forget to continue supporting Jennie and BLACKPINK's activities in the future, OK!
