Hello, Friends Summarized! Are you one of the business actors who use Instagram as a marketing medium? If yes, then you are on the right track. Instagram is one of the most popular and best social media for doing business in 2023.
However, it’s not enough just to create an Instagram business account and post random photos of your products. You need to know how to sell on Instagram that is effective in order to attract attention, build trust, and increase sales.
5 Tips for Successfully Running a Business on Instagram
So, in this article, we will provide 5 successful tips for running a business on Instagram that you can apply right now. Listen carefully!
Your Instagram business profile is the first thing your potential customers see when they visit your account. Therefore, you must ensure that your profile looks professional, informative and attractive.
Here are some things you need to pay attention to in optimizing your Instagram business profile:
Profile photo : Use a logo or image that clearly and consistently represents your business.
Bio : Write a short description of your business, what you offer, and the added value you provide to customers. Use keywords relevant to your niche and emojis to make it more interesting.
Link : Include a link to your website or landing page in your bio. You can also use a service like Linktree to create a link that contains several other important links, such as contacts, testimonials, or promos.
Contacts : Enable the contact feature on your Instagram business account so customers can contact you by phone, email or direct message.
One of the advantages of using an Instagram business account is that you can create ads to reach new audiences that match your target market. With Instagram Ads, you can choose your campaign objective, audience, budget, duration, format and content of your ads.
There are several types of ad formats that you can use on Instagram, including:
Photo Ads : Ads in the form of single photos that appear in feeds or stories.
Video Ads : Ads in the form of short videos that appear in feeds, stories, or reels.
Carousel Ads : Ads in the form of several photos or videos that can be swiped by the user.
Collection Ads : Ads in the form of a collection of products that can be purchased directly from Instagram.
Explore Ads : Ads in the form of photos or videos that appear on the explore page.
IGTV Ads : Ads in the form of short videos that appear on IGTV.
Shopping Ads : Ads in the form of products that can be marked with prices and details.
To create ads on Instagram, you can use the Facebook Ads Manager or the Promote feature in the Instagram application. Make sure you create ads that are attractive, relevant and in line with your business goals.
3. Create Instagram Stories with Product Links
Instagram Stories is a feature that allows you to upload short photos or videos that will disappear in 24 hours. This feature is perfect for showing the other side of your business, such as behind the scenes, testimonials, tips, or promos.
In addition, if your Instagram business account already has more than 10 thousand followers or has been verified, you can add product links to your stories. That way, users can directly access these products by sliding the screen up.
How to make Instagram Stories with product links is as follows:
Create a photo or video that you want to upload to stories. You can add stickers, text, filters or other effects to your liking.
Tap the chain icon at the top of the screen and enter the product links you want to include. Make sure the link is valid and working properly.
Tap Done and upload your story. You can see how many people clicked on your product link in insights stories.
4. Create Shoppable Instagram Feeds
An Instagram feed is a collection of photos or videos that you upload to your Instagram business account. Shoppable Instagram feeds are feeds that allow users to view prices and details on the products you offer by tapping on the photo or video.
How to create a shoppable Instagram feed is as follows:
Make sure your Instagram business account is connected to the product catalog on Facebook or Shopify.
Upload photos or videos featuring your products to the Instagram feed. You can use your own product photos or collaborate with influencers.
Tap Product Tags and select the product you want to tag from your product catalog. You can tag up to 5 products per photo or 20 products per carousel.
Adjust the position and size of the product tags so they don’t interfere with the viewing of your photos or videos.
Finish and publish your post. Users can tap on a product tag to view prices and details, then tap Buy Now to make a purchase.
Instagram influencers are people who have great influence on social media, especially among their followers. They usually have a specific niche or topic that they are good at, such as fashion, beauty, travel or lifestyle.
By building partnerships with Instagram influencers, you can expand your business reach, increase your brand credibility, and get positive testimonials from people your audience trusts.
How to build a partnership with Instagram influencers is as follows:
Determine your goals and budget in carrying out an influencer marketing strategy.
Find influencers that match your niche, target market, and business values. You can use tools like HypeAuditor, Upfluence, or AspireIQ to help you.
Get in touch with the influencers of your choice and offer a win-win partnership. Explain what you expect from them and what you can provide in return.
Give influencers the freedom to create content that fits their style and audience. Don’t forget to monitor and measure the results of the collaboration.
Conclusion
Those are 5 successful tips for running a business on Instagram that we can share with friends. By implementing these tips, we are sure that your business will grow and compete on social media.
If you have questions or feedback regarding this article, please write in the comments column below. We’d love to hear your opinion.
Thank you for reading this article to the end. Hope it is useful!
