{"id":9044,"date":"2024-09-23T13:11:08","date_gmt":"2024-09-23T06:11:08","guid":{"rendered":"https:\/\/diringkas.com\/?p=9044"},"modified":"2024-09-23T13:11:10","modified_gmt":"2024-09-23T06:11:10","slug":"samsung-sindir-apple-dengan-iklan-yang-mengejek-desain-iphone-dan-mengangkat-kampanye-think-different","status":"publish","type":"post","link":"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/","title":{"rendered":"Samsung Takes a Dig at Apple with Ad Mocking iPhone Design and Launching \u201cThink Different\u201d Campaign"},"content":{"rendered":"<p>Samsung is back in the spotlight after releasing a new ad that openly mocks Apple for the lack of design changes to the iPhone 16. In the ad, Samsung uses elements that are very similar to Apple&#39;s iconic \u201cThink Different\u201d campaign, which was popular in the late 1990s and early 2000s.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Reviving_%E2%80%9CThink_Different%E2%80%9D\" >Reviving \u201cThink Different\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#iPhone_Design_Criticism\" >iPhone Design Criticism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#History_of_the_%E2%80%9CThink_Different%E2%80%9D_Campaign\" >History of the \u201cThink Different\u201d Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Repeating_Patterns_from_Samsung\" >Repeating Patterns from Samsung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Apples_Reaction_To_This_Ad\" >Apple&#39;s Reaction To This Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Samsungs_obsession_with_Apple\" >Samsung&#39;s obsession with Apple?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Impact_on_Market_Competition\" >Impact on Market Competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/diringkas.com\/en\/samsung-takes-a-dig-at-apple-with-an-ad-that-mocks-the-iphones-design-and-launches-a-think-different-campaign\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reviving_%E2%80%9CThink_Different%E2%80%9D\"><\/span> Reviving \u201cThink Different\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2><p> Samsung\u2019s latest ad features a parade of identical white phones moving on a conveyor belt. Amidst the dull displays of the phones, the bright Galaxy Z Flip6 appears, showing an eye-catching opening and folding animation. After the animation is complete, the word \u201cdifferent.\u201d appears on the screen, in lowercase and ending with a period. The use of the word \u201cdifferent.\u201d is clearly reminiscent of Apple\u2019s legendary \u201cThink Different\u201d ad campaign. Additionally, the font used in the ad is also very similar to Apple Garamond, the font Apple used in the campaign from 1997 to 2002.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"iPhone_Design_Criticism\"><\/span> iPhone Design Criticism <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-2-1024x576.jpg\" alt=\"\" class=\"wp-image-9046 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-2-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-2-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-2-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-2.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> The ad makes fun of how Apple hasn\u2019t made many design changes to its newly released iPhone 16 lineup, compared to the previous iPhone 15. While many agree that the iPhone 16\u2019s design hasn\u2019t changed significantly, Samsung chose to poke fun at Apple by comparing it to the Galaxy Z Flip6, which has a unique foldable design, a feature that Samsung first introduced in 2019.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"History_of_the_%E2%80%9CThink_Different%E2%80%9D_Campaign\"><\/span> History of the \u201cThink Different\u201d Campaign <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-3-1024x576.jpg\" alt=\"\" class=\"wp-image-9047 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-3-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-3-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-3-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-3.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> The \u201cThink Different\u201d campaign is one of the most famous advertising campaigns in Apple\u2019s history, launched upon Steve Jobs\u2019 return to the company. The campaign was very influential in establishing Apple\u2019s image as a company focused on design and technology innovation, especially during the launch of products such as the iMac and iBook at the time. Design was seen as a key factor for Apple to differentiate itself from competitors and achieve success.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Repeating_Patterns_from_Samsung\"><\/span> Repeating Patterns from Samsung <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-4-1024x576.jpg\" alt=\"\" class=\"wp-image-9048 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-4-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-4-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-4-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-4.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> This isn\u2019t the first time Samsung has mocked Apple in its ads. Samsung previously mocked Apple when the company removed the headphone jack from the iPhone, though Samsung later followed suit by doing the same on its phones. In this ad, Samsung seems to be falling back into the same pattern: mock, then follow.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apples_Reaction_To_This_Ad\"><\/span> Apple&#39;s Reaction To This Ad <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-5-1024x576.jpg\" alt=\"\" class=\"wp-image-9049 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-5-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-5-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-5-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-5.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> So far, Apple has yet to officially respond to Samsung\u2019s latest ad mocking the iPhone\u2019s design and reviving its \u201cThink Different\u201d campaign. Apple typically doesn\u2019t respond directly to its competitors\u2019 sarcastic ads, focusing instead on its own product launches and technological innovations.<\/p><p> But the reaction from fans and tech observers was quite mixed. Some considered Samsung&#39;s move as a smart marketing strategy, while others saw it as a sign that Samsung is too obsessed with Apple. What do you think, is Samsung&#39;s strategy effective?<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Samsungs_obsession_with_Apple\"><\/span> Samsung&#39;s obsession with Apple? <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-6-1024x576.jpg\" alt=\"\" class=\"wp-image-9050 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-6-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-6-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-6-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-6.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> To many observers, this move looks more like Samsung&#39;s obsession with Apple, as if Samsung can&#39;t stop comparing itself to its old rival. With this ad, Samsung seems to be trying to attract the attention of users who want new design innovations in smartphone devices.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_on_Market_Competition\"><\/span> Impact on Market Competition<span class=\"ez-toc-section-end\"><\/span><\/h3><p> Samsung\u2019s latest ad mocking the iPhone\u2019s design and reviving its \u201cThink Different\u201d campaign has some significant implications for the market competition between the two tech giants:<\/p><h4 class=\"wp-block-heading\"> Increased Brand Awareness <\/h4><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-7-1024x576.jpg\" alt=\"\" class=\"wp-image-9051 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-7-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-7-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-7-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-7.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> These types of satirical ads often attract media and public attention, which in turn increases brand awareness. Samsung has managed to grab attention in a creative and provocative way, which can help strengthen their image as an innovator in smartphone design.<\/p><h4 class=\"wp-block-heading\"> Impact on Sales <\/h4><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-8-1024x576.jpg\" alt=\"\" class=\"wp-image-9052 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-8-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-8-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-8-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-8.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> If the ad is successful in capturing the attention of consumers looking for design innovation, Samsung could see increased sales for products like the Galaxy Z Flip6. Conversely, if the ad is deemed too aggressive or irrelevant, it could have a negative impact on Samsung&#39;s brand image.<\/p><h4 class=\"wp-block-heading\"> Sustainable Marketing Strategy <\/h4><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-9-1024x576.jpg\" alt=\"\" class=\"wp-image-9053 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-9-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-9-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-9-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/09\/samsungsindirapple-9.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> The move shows that Samsung continues to use aggressive marketing strategies to challenge Apple&#39;s dominance in the smartphone market. This could lead to more intense competition and faster innovation in the industry, ultimately benefiting consumers with more choices and more advanced technology.<\/p><p> With this ad, Samsung is not only trying to grab the attention of consumers but also sending a strong message to Apple and the entire tech industry that they are ready to continue innovating and challenging the status quo. What do you think, will this move work in the long run?<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span> Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p> Samsung\u2019s latest ad mocking the iPhone\u2019s design and reviving the \u201cThink Different\u201d campaign shows that the competition between the two tech giants is still very fierce. While Apple is considered stagnant in design innovation, Samsung is trying to show that they are the leaders in smartphone design with innovative features such as foldable phones. However, whether this move will succeed in attracting consumers\u2019 attention or instead strengthen Samsung\u2019s image as a company that always compares itself to Apple, only time will tell.<\/p><p> Hopefully this article is useful and easy to understand for readers. If there are other topics you would like to discuss, feel free to let me know!<\/p>","protected":false},"excerpt":{"rendered":"<p>Samsung is back in the spotlight after releasing a new ad that openly mocks Apple for the lack of design<\/p>\n","protected":false},"author":10,"featured_media":9045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2541],"tags":[],"class_list":["post-9044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung Takes a Dig at Apple with Ad Mocking iPhone Design and Launching \u201cThink Different\u201d Campaign<\/title>\n<meta name=\"description\" content=\"Samsung is back in the spotlight after releasing a new ad that openly mocks Apple for the lack of design changes to the iPhone 16. In the ad, Samsung uses elements that are very similar to Apple&#039;s iconic \u201cThink Different\u201d campaign, which was popular in the late 1990s and early 2000s. Reviving \u201cThink Different\u201d Samsung\u2019s&hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/Samsung%20is%20back%20in%20the%20spotlight%20after%20releasing%20a%20new%20ad%20that%20openly%20mocks%20Apple%20for%20the%20lack%20of%20design%20changes%20to%20the%20iPhone%2016.%20In%20the%20ad,%20Samsung%20uses%20elements%20that%20are%20very%20similar%20to%20Apple&#39;s%20iconic%20\u201cThink%20Different\u201d%20campaign,%20which%20was%20popular%20in%20the%20late%201990s%20and%20early%202000s.%20Reviving%20\u201cThink%20Different\u201d%20Samsung\u2019s&hellip;\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Takes a Dig at Apple with Ad Mocking iPhone Design and Launching \u201cThink Different\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Samsung is back in the spotlight after releasing a new ad that openly mocks Apple for the lack of design changes to the iPhone 16. 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