{"id":8652,"date":"2024-08-13T17:06:55","date_gmt":"2024-08-13T10:06:55","guid":{"rendered":"https:\/\/diringkas.com\/?p=8652"},"modified":"2024-08-13T17:06:56","modified_gmt":"2024-08-13T10:06:56","slug":"kolaborasi-universal-music-dan-meta-membuka-peluang-baru-di-dunia-musik-digital","status":"publish","type":"post","link":"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/","title":{"rendered":"Universal Music and Meta Collaboration, Opening New Opportunities in the Digital Music World"},"content":{"rendered":"<p>The digital music world continues to grow rapidly, and the collaboration between Universal Music Group (UMG) and Meta has opened a new chapter in the industry. Recently, the two giants announced the expansion of their global music licensing deal, which will not only enrich the user experience on the social media platform but also promises greater benefits for artists and songwriters under the UMG umbrella.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Expansion_of_the_Global_Agreement\" >Expansion of the Global Agreement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Commitment_to_Protecting_Creators\" >Commitment to Protecting Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Statement_From_Meta\" >Statement From Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Strengthening_Global_Community_Networks_In_Music\" >Strengthening Global Community Networks In Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Impact_on_Local_and_Independent_Artists\" >Impact on Local and Independent Artists<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/diringkas.com\/en\/universal-music-and-meta-collaboration-opens-up-new-opportunities-in-the-digital-music-world\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_Global_Agreement\"><\/span> Expansion of the Global Agreement<span class=\"ez-toc-section-end\"><\/span><\/h2><p> On August 12, 2024, Meta and Universal Music Group (UMG), the world leader in music-based entertainment, announced an expanded, multi-year global agreement that will further expand creative and commercial opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters across Meta\u2019s network of platforms, including Facebook, Instagram, Messenger, Horizon, Threads, and, for the first time, WhatsApp.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commitment_to_Protecting_Creators\"><\/span> Commitment to Protecting Creators <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-2-1024x576.jpg\" alt=\"\" class=\"wp-image-8656 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-2-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-2-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-2-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-2.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> The agreement reflects the two companies\u2019 shared commitment to protecting creators and artists, including ensuring that artists and songwriters are fairly compensated. Additionally, Meta and UMG will continue to work together to address unauthorized artificial intelligence (AI)-generated content that may impact artists and songwriters.<\/p><p> Meta and UMG have worked closely together since 2017 to explore emerging channels and creative ways for licensed music to thrive across Meta\u2019s ecosystem, including virtual reality experiences on Meta Quest and Horizon, User Generated Content (UGC), live events, and other Meta products. This new agreement further expands monetization opportunities for UMG, as well as its artists and songwriters, through short-form video, building on Meta\u2019s track record of innovation and collaboration.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statement_From_Meta\"><\/span> Statement From Meta <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-3-1024x576.jpg\" alt=\"\" class=\"wp-image-8657 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-3-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-3-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-3-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-3.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> Tamara Hrivnak, VP of Music and Content Business Development at Meta, expressed her excitement about the extension of the partnership with UMG and Universal Music Publishing Group, both of whom are innovators in music on social media, specifically in relation to the Meta family of apps. This partnership is built on the recognition that music can help connect us and bring fans, artists and songwriters closer together, not only on established platforms like Instagram and Facebook, but also in new ways on WhatsApp and beyond.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strengthening_Global_Community_Networks_In_Music\"><\/span> Strengthening Global Community Networks In Music <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-4-1024x576.jpg\" alt=\"\" class=\"wp-image-8658 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-4-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-4-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-4-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-4.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> Michael Nash, Chief Digital Officer &amp; EVP of Universal Music Group, expressed his delight that Meta has consistently demonstrated its commitment to artists and songwriters by helping to amplify the importance of music across its global network of engaged communities and platforms, creating new opportunities and applications where music amplifies and leads engagement and conversation. He also emphasized that UMG is pleased that Meta shares their artist-centric vision of respecting human creativity and fairly compensating artists and songwriters. He looks forward to continuing to work together to address unauthorized AI-generated content that can impact artists and songwriters, so that UMG can continue to protect their rights both now and in the future.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_on_Local_and_Independent_Artists\"><\/span> Impact on Local and Independent Artists <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-5-1024x576.jpg\" alt=\"\" class=\"wp-image-8659 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-5-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-5-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-5-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/08\/kolaborasiumgdanmeta-5.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> For local and independent artists, this deal also has several relevant implications: <\/p><ol class=\"wp-block-list\"><li> <strong>Access to a Larger Audience<\/strong> : With the expansion of licensing on Meta platforms, local and independent artists have the opportunity to reach a wider audience. This opens the door for them to introduce their work to new fans and expand their fan base.<\/li><li> <strong>Monetization Opportunities<\/strong> : While local and independent artists may not have the same level of popularity as major artists, these deals still provide monetization opportunities. With more Meta users connected, artists can generate revenue through advertising, sponsorships, and music sales.<\/li><li> <strong>Collaboration with Famous Artists<\/strong> : This agreement also strengthens the relationship between Meta and Universal Music Group (UMG). Local and independent artists can collaborate with famous artists affiliated with UMG, opening up opportunities for the exchange of ideas and experiences.<\/li><li> <strong>Copyright Protection<\/strong> : As mentioned earlier, the agreement emphasizes copyright protection. Local and independent artists will benefit from a joint effort to combat unauthorized artificial intelligence (AI)-generated content.<\/li><\/ol><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span> Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p> The new deal expands monetization opportunities for UMG, its artists and songwriters in short-form video, furthering Meta and UMG\u2019s track record of innovation and collaboration. Additionally, UMG is partnering with Meta to license music on WhatsApp, unlocking new value for UMG artists and songwriters in the future.<\/p><p> With this agreement, Meta and UMG continue to strengthen the relationship between music and fans, ensuring that music remains a strong connection on Meta&#39;s platforms and adds value to the entire creative ecosystem. Hopefully this article provides easy-to-understand and interesting information for readers!<\/p>","protected":false},"excerpt":{"rendered":"<p>The digital music world continues to grow rapidly, and the collaboration between Universal Music Group (UMG) and Meta has opened<\/p>\n","protected":false},"author":10,"featured_media":8655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2541],"tags":[],"class_list":["post-8652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Music and Meta Collaboration, Opening New Opportunities in the Digital Music World<\/title>\n<meta name=\"description\" content=\"The digital music world continues to grow rapidly, and the collaboration between Universal Music Group (UMG) and Meta has opened a new chapter in the industry. 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