{"id":7627,"date":"2024-05-01T13:03:33","date_gmt":"2024-05-01T06:03:33","guid":{"rendered":"https:\/\/diringkas.com\/?p=7627"},"modified":"2024-05-01T13:03:34","modified_gmt":"2024-05-01T06:03:34","slug":"instagram-rombak-algoritma-reels-prioritas-pada-konten-asli","status":"publish","type":"post","link":"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/","title":{"rendered":"Instagram Revamps Reels Algorithm, Prioritizes &#39;Original Content&#39;"},"content":{"rendered":"<p>Instagram, a social media platform that is popular among modern people, recently announced an algorithm overhaul in the Reels feature. This step was taken to prioritize original content created by its users. This change marks a new era in the way content is rated and presented to Instagram users.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/#Instagram_Reels_Algorithm\" >Instagram Reels Algorithm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/#Trying_to_Reduce_Copyright_Infringing_Content\" >Trying to Reduce Copyright Infringing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/#Factors_Affecting_the_Distribution_of_Reels_Content\" >Factors Affecting the Distribution of Reels Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/#Tips_for_Maximizing_the_Distribution_of_Reels_Content\" >Tips for Maximizing the Distribution of Reels Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/diringkas.com\/en\/instagram-overhauls-reels-algorithm-prioritization-on-original-content\/#Questions_On_Future_Content_Trends\" >Questions On Future Content Trends<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Reels_Algorithm\"><\/span> Instagram Reels Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2><p> This new algorithm is designed to identify and promote Reels videos that showcase unique creativity and have never been seen before on the platform. In this way, Instagram hopes to encourage its users to create more authentic and personal content.<\/p><p> This change is also a response to frequent criticism, namely that Instagram too often displays similar or even duplicate content from other users. With its updated algorithm, Instagram wants to ensure that users who spend time and effort creating original content get the recognition they deserve.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trying_to_Reduce_Copyright_Infringing_Content\"><\/span> Trying to Reduce Copyright Infringing Content<span class=\"ez-toc-section-end\"><\/span><\/h3><p> When Instagram launched its Reels feature in 2020, the app aimed to compete with TikTok in the short video space. However, Instagram does not anticipate a large-scale spread of re-uploaded content. Large accounts and meme pages that aggregate videos often do not give credit to the original creators and ignore the opportunity to gain followers and compensation for their work. <\/p><p><\/p><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C6Y0tfRLyfa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"><div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div><div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"><div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div><div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div><div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram <\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div><div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div><div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div><div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div><div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"><div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div><div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div><div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div><div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"><div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div><div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"> <a style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" href=\"https:\/\/www.instagram.com\/reel\/C6Y0tfRLyfa\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Adam Mosseri (@mosseri)<\/a><\/p><\/div><\/blockquote><script><\/script><br><p> To solve this problem, Instagram made changes to the Reels algorithm. Instagram CEO, Adam Mosseri, announced this change via an explanation video uploaded to his personal account. Based on this change, when the algorithm finds reposted content in recommended Reels, it will automatically replace it with the original video. While reposted videos won&#39;t be automatically removed from the account that posted them, they will be given a label linking them back to the original video, making them visible to all viewers.<\/p><p><\/p><p> Apart from that, Instagram will also remove accounts that frequently share inauthentic content from recommendations. These accounts will be removed if they repeatedly share content that is not enriched or enhanced. For accounts that frequently \u201cRemix\u201d Reels (a feature similar to \u201cduets\u201d on TikTok), they should remain safe because they enrich existing content.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_Affecting_the_Distribution_of_Reels_Content\"><\/span> Factors Affecting the Distribution of Reels Content <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-2-1024x576.jpg\" alt=\"\" class=\"wp-image-7633 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-2-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-2-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-2-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-2.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> Before we talk more about algorithm changes, let&#39;s understand how the Reels algorithm works on Instagram. Just like other digital platforms, Instagram uses algorithms to distribute various types of content according to user preferences. Here are some factors that influence the spread of Reels content:<\/p><ol class=\"wp-block-list\"><li> <strong>Relevance<\/strong> : The algorithm considers how relevant a piece of content is to a particular user. Consider content analysis, use of audio, appropriate use of hashtags, and posting times to increase the relevance of your content.<\/li><li> <strong>Interaction<\/strong> : The algorithm pays attention to interactions between users and other Instagram accounts. Users who frequently interact with a particular account will be more likely to see the latest Reels from that account.<\/li><li> <strong>Popularity<\/strong> : Content that gets a lot of interaction (such as likes, comments, and views) will more easily be included in algorithm recommendations.<\/li><li> <strong>Posting Hours<\/strong> : Posting times also influence the distribution of content. Posting at strategic times can increase the visibility of your Reels. <\/li><\/ol><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Maximizing_the_Distribution_of_Reels_Content\"><\/span> Tips for Maximizing the Distribution of Reels Content <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-3-1024x576.jpg\" alt=\"\" class=\"wp-image-7634 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-3-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-3-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-3-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-3.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> Here are some tips for maximizing the spread of Reels content:<\/p><ul class=\"wp-block-list\"><li> <strong>Understand the features provided by Instagram Reels<\/strong> , such as audio collections, AR effects, timers, and an editor for combining photos and videos.<\/li><li> <strong>Carry out careful content planning<\/strong> . Make a simple storyboard to plan the video content you want to make, so that the message you want to convey can be conveyed clearly even in a short duration).<\/li><li> <strong>Maintain your brand image<\/strong> . Tailor your content to the brand image you want to show, and highlight what differentiates your product or service from competitors via Instagram Reels.<\/li><li> <strong>Take advantage of the entire Instagram ecosystem<\/strong> . Interaction with users is also very important; comment and like niche-relevant content to increase visibility.<\/li><li> <strong>Do research to find out what content trends are currently popular and adapt it to your unique style<\/strong> . The ATM strategy (Observe, Imitate, and Modify) can be an effective approach in this regard.<\/li><li> <strong>Using the right hashtags is also crucial to increasing reach<\/strong> . Don&#39;t forget to measure the performance of your content using the analytics provided by Instagram to understand what type of content your audience likes most. <\/li><\/ul><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_On_Future_Content_Trends\"><\/span> Questions On Future Content Trends <span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-4-1024x576.jpg\" alt=\"\" class=\"wp-image-7635 lazyload\" data-srcset=\"https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-4-1024x576.jpg 1024w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-4-300x169.jpg 300w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-4-768x432.jpg 768w, https:\/\/diringkas.com\/wp-content\/uploads\/2024\/05\/reelskontenasli-4.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure><p> This algorithm overhaul also raises questions about how it will impact future content trends. Will this drive new trends in digital content creation? How does it impact digital marketing strategies? Only time will tell.<\/p><p> For now, what&#39;s clear is that Instagram is committed to ensuring that their platform remains a dynamic and innovative place for creative expression. With this change, Instagram hopes to maintain its position as one of the leading social media platforms in the world.<\/p><p> With this Reels algorithm overhaul, we are all reminded of the importance of authenticity and creativity in the digital era. This is an opportunity for all of us to think outside the box and create something truly original.<\/p><p> Let&#39;s look forward to seeing how these changes will shape the future of digital content and how we as users can contribute to the ever-evolving creative ecosystem. In this fast-paced world, one thing is certain: original content is king.<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram, a social media platform that is popular among modern people, recently announced an algorithm overhaul in the Reels feature.<\/p>\n","protected":false},"author":10,"featured_media":7631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2541],"tags":[],"class_list":["post-7627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Revamps Reels Algorithm, Prioritizes &#039;Original Content&#039;<\/title>\n<meta name=\"description\" content=\"Instagram, a social media platform that is popular among modern people, recently announced an algorithm overhaul in the Reels feature. 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