Hello friends Summarized! This time we will discuss one of the interesting and useful topics for your business development, namely development capability . What is development capability? Why is development capability important for your business? How to increase development capabilities in your company? Check out the full review below!
What is Development Capability and Why is it Important for Your Business?
Definition of Development Capability
Development capability is the ability possessed by a company to develop products or services that are more effective and economical in the future. Development capability is an asset that can provide a competitive advantage for companies in facing increasingly fierce market competition.
Development capability is not only related to technical aspects, such as knowledge, skills, and technology, but also to non-technical aspects, such as corporate culture, values, and vision. Development capability reflects how well a company can adapt to changing business environments and meet evolving customer needs.
Why is Development Capability Important for Your Business?
Development capabilities are important for your business because they can provide various benefits, including:
Improving the quality of products or services offered to customers, so as to increase customer satisfaction and loyalty.
Increase innovation and creativity in creating new products or services that suit customer needs and preferences.
Increase efficiency and productivity in the production or service process, so as to save costs and time.
Increase the company’s competitiveness and market share among other competitors.
Improving the company’s reputation and image in the eyes of customers and other stakeholders.
How to Increase Development Capabilities in Your Company?
To increase development capabilities in your company, there are several steps you can take, including:
Establish a clear and inspiring vision and mission of the company, which can be the direction and motivation for all employees in contributing to the development of the company.
Develop strategies and plans for product or service development in accordance with the company’s vision and mission, as well as with the company’s SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
Conduct market research to identify current and future customer needs, expectations and challenges, as well as to identify related industry trends and developments.
Conduct research and development (R&D) to create innovative and quality new products or services, as well as to improve existing products or services.
Conduct trials and evaluations of new products or services that have been created, both internally and externally (involving customers), to obtain feedback and input that can be used to improve these products or services.
Conduct HR training and development (Human Resources) to improve employee knowledge, skills and competencies in areas relevant to product or service development.
Creating an organizational culture that supports product or service development, such as a learning culture, collaboration culture, innovation culture, quality culture, etc.
Using sophisticated and integrated information and communication technology to support the product or service development process, such as software, hardware, internet, etc.
Case Example of Development Capabilities
One example of a successful development capability case is Apple, a technology company known for its innovative and quality products, such as iPhone, iPad, Macbook, etc. Apple has high development capabilities, as indicated by the following:
Apple has a clear and inspiring vision, namely “to make the best products on earth, and to leave the world better than we found it”.
Apple has a product development strategy that focuses on customer value proposition (CVP), namely the added value provided by products to customers, such as design, function, performance, etc.
Apple conducts in-depth market research to understand customer needs and preferences, and to anticipate future changes and challenges.
Apple conducts intensive and continuous research and development (R&D) to create innovative and quality new products, as well as to improve existing products.
Apple conducts trials and evaluations of the new products that have been made, both internally and externally (involving customers), to get feedback and suggestions that can be used to improve these products.
Apple conducts HR training and development (Human Resources) to increase employee knowledge, skills and competencies in areas relevant to product development.
Apple creates an organizational culture that supports product development, such as learning culture, collaboration culture, innovation culture, quality culture, etc.
Apple uses sophisticated and integrated information and communication technology to support product development processes, such as software, hardware, internet, etc.
The following table shows some of the innovative products that have been developed by Apple since 1976 until now:
Year
Product
Description
1976
Apple I
The first personal computer made by Apple
1977
Apple II
The first commercially successful personal computer
1984
Macintosh
The first personal computer with a graphical interface
1989
Macintosh Portable
The first portable computer from Apple
1991
Powerbooks
The first laptop from Apple
1998
iMac
A personal computer with a transparent and colorful design
2001
iPods
Portable digital music player
2003
iTunes Store
The first online music store
2007
iPhones
The first smartphone with a touch screen
2008
MacBook Airs
The thinnest laptop in the world at that time
2010
iPads
The first tablet from Apple
2014
Apple Watch
The first smartwatch from Apple
2015
Apple Music
Apple’s online music streaming service
2016
AirPods
The first wireless earphones from Apple
2017
iPhone X
The first full-screen smartphone without a Home button
2019
AirPods Pro
Wireless earphones with noise cancellation feature
2020
iPhone 12
The first smartphone with 5G technology
Conclusion
In business development, development capabilities play a very important role. By having the ability to develop better products or services in the future, companies can meet customer needs, overcome market competition, and increase long-term success. Improving development capabilities is not an easy task, but with the right steps such as setting a clear vision, conducting market research, conducting R&D, and creating a culture of innovation, companies can drive growth and success. So, don’t hesitate to increase your company’s development capabilities and feel the benefits in facing increasingly dynamic changes and competition in the business world. Continue to develop, grow and succeed in your business!
