This Starbucks branch isn't located in a typical mall or city center. It sits atop the observatory of Aegibong Peace Ecopark, an ecological park that was once a military base. Located in Gimpo, Gyeonggi Province, this branch offers a stunning view: the rice paddies and rivers of North Korea, just 1.4 kilometers away. This unique location has intrigued many, wanting to experience a cup of coffee while overlooking a region that has long been shrouded in political secrecy.
Location and Attractions
Aegibong Peace Ecopark reopened after extensive renovations, transforming former military barracks into a green space and observatory. This is where Starbucks opened its first branch, utilizing the highest corner with its expansive glass windows. Visitors can enjoy a variety of coffees, teas, and light snacks while gazing at the Imjin River, which separates the two Koreas. The nickname "North Korea-view Starbucks" stuck, emphasizing its distinct appeal.
Unique Visitor Experience
Curiosity is the primary draw. Some visitors come not just for the coffee, but to experience the thrill of seeing North Korea up close. Photos posted on social media add to the viral effect, reinforcing the branch's reputation as a must-visit destination. As the morning sun breaks through the mist across the river, the silhouettes of the mountains and rice fields of the Hwanghae region appear dramatic, as if opening a window into history and politics previously only imagined.
Access and Visiting Procedures
To enter this area, visitors must make an online reservation or purchase tickets directly at the park ticket office. Afterward, they board a shuttle bus that passes through a military checkpoint. Starbucks' operating hours are limited, from 10:00 a.m. to 4:30 p.m., in accordance with park regulations. While seemingly cumbersome, the strict procedures actually add to the sense of exclusivity and security of the visit.
Visitor Trends and Statistics
In the seven months from its opening in November 2024 to the end of June 2025, the branch attracted more than 120,000 visitors. The average weekend visitor count reached nearly 1,000 per day, double the weekday figure. Most came in groups, especially families, who crowded the indoor and outdoor areas around the observatory. On weekdays, visitors ranged from students and tour groups to military personnel on vacation.
Impact on Sales
High interest in the "coffee while looking at North Korea" concept has also driven food and beverage sales at this branch. Food sales are reportedly 30 percent higher than at a typical Starbucks outlet. Many families and tour groups opt for snack packs to enjoy the relaxed atmosphere. Meanwhile, signature drinks like lattes, cappuccinos, and Instagram-worthy drinks with unique toppings are also selling well, adding a variety of choices for visitors.
Changes to Ecological Park Visits
Starbucks' presence has had a positive impact on Aegibong Peace Ecopark. In the first four months of 2025, the park saw 129,000 visitors, a 68 percent increase over the previous year's total. This increase in visits demonstrates how a single coffee shop can transform the perception and value of a tourist destination. The once-sleepy park is now bustling, providing opportunities for local tourism operators, food vendors, and tour guides.
Surge in Foreign Tourists
Interestingly, the increase in visitors also came from abroad. The average number of foreign tourist visits per month jumped from around 1,300 to 3,300. Numerous international media outlets, such as CNN and Reuters, highlighted this Starbucks branch, increasing its appeal to international tourists. They wanted not only to sip coffee but also to experience the border atmosphere rarely experienced by ordinary tourists.
The Meaning and Message Behind Coffee
More than just a coffee shop, this branch carries a message of peace. Through the design of the ecological garden and observatory, visitors are invited to reflect on the situation between the two Koreas. Looking out at the north, a sense of empathy and awareness of the importance of peace is fostered. Starbucks, with its presence, facilitates an experience that combines consumption and social reflection.
Conclusion
Starbucks at Aegibong Peace Ecopark demonstrates that innovative location can create a new tourist attraction. Over seven months, over 120,000 people have enjoyed coffee overlooking North Korea. Visitors experience more than just the taste of the coffee; they also experience a unique blend of history, politics, and natural beauty. This store exemplifies how creative business placement can open new horizons for both customers and tourist destinations.
