In an increasingly connected world, losing items like bags, keys, or even pets can be a big problem. Luckily, tracking technology like PhotoTa comes with a smart solution. Recently, an exciting innovation was launched for Android users: PhotoTag, the first tracker equipped with a color E-Ink display and compatible with Google's Find My Device network. What's the advantage? Let's explore!
What is PhotoTag?
PhotoTag is a Bluetooth-based tracking device designed to help users track valuables such as bags, keys, or even bicycles. What makes it unique is its color E-Ink screen (black, white, red, yellow) that can display a selected image, contact information, or QR code. The screen remains clearly visible under sunlight and is battery-efficient, suitable for long-term use.
In addition, PhotoTag works with two major platforms: Apple Find My for iOS users and Android Find My Device . This means that both Android and iPhone users can use it without any limitations.
PhotoTag's Featured Features
- Customizable E-Ink Display
The E-Ink screen on PhotoTag allows users to upload photos, write their name, phone number, or email address. If an item is lost, whoever finds it can contact the owner directly using the information provided. The QR code feature also makes it easier to return items. - Battery Lasts Up to 10 Months
PhotoTag uses an easily replaceable CR2032 battery. With a battery life of up to 10 months, users do not need to replace the battery frequently. The notification system will also notify you when the battery is low. - Water and Dust Resistant (IP65/IP67)
PhotoTag is certified for water and dust resistance. The official version of the website states IP67 (can survive being submerged in water), while some other sources state IP65 . Both guarantee the safety of the tracker in extreme weather conditions or when used outdoors. - Automatic Alarms and Notifications
If you leave your belongings behind, PhotoTag will send a notification to your phone. Plus, there's a built-in alarm that can be activated via the app to make it easier to search around the area. - Modular Design with Additional Accessories
PhotoTag offers accessories like leather tags for bags, pet leashes, and premium key chains, making it suitable for a variety of needs, though it may be too large for small animals.
Potential and Disadvantages
Superiority
- Personalization : The E-Ink screen allows the creation of designs according to the user's personality.
- Wide Compatibility : Can be used on Android and iOS ecosystems.
- Power Saving : 10 months battery life is longer than similar trackers.
Lack
- Size : A bit large to fit on small pets.
- Shipping Risks : PhotoTag is currently only available on Kickstarter as a crowdfunding project. The company behind it has no track record, and some of the promotional materials are considered sketchy.
- Color Limitations : Despite being called a “color” display, the E-Ink PhotoTag only displays 4 colors (black, white, red, yellow). The promotional image on the Kickstarter site may look more vibrant than it actually is.
Price and Availability
PhotoTag is currently fundraising on Kickstarter for $29 for early bird buyers, rising to $59 after the sale ends. If all goes well, shipping is planned to begin in April 2025 .
For those interested, it’s important to consider the risks of crowdfunding. While the campaign has already exceeded its $5,000 funding goal with approximately $152,909 raised to date, there’s no guarantee the product will arrive on time or meet expectations.
Conclusion
PhotoTag brings a breath of fresh air to Android users who want a tracker with personalization features and high durability. Its E-Ink screen is not only functional, but also a means of self-expression. However, as the first product from a new company, prospective buyers need to be careful and monitor its development.
If mass produced, PhotoTag has the potential to be a serious competitor to trackers like Chipolo or Pebblebee. Are you ready to try this innovation?
