In China, there is a new trend that has caught the attention of many people, namely cafes that recruit pets such as dogs and cats as “employees”. This trend is known as “Zheng Mao Tiao Qian” which means “earning pocket money”. This concept is not only unique but also brings many benefits to pet owners, cafes, and visitors.
The Beginning of the Trend
This trend started from the desire of cafe owners to attract more customers by presenting a fun and adorable atmosphere. Cute and friendly pets can be a special attraction for visitors. In addition, pet owners also see this opportunity as a way to reduce the cost of caring for their animals. By working in a cafe, their pets get free food, snacks, and even clothes.
Pet Recruitment Process
Not all pets can work in a cafe. There are several criteria that must be met, such as healthy fur, adorable appearance, and friendly nature. Pet owners usually send photos and videos of their pets to the cafe for the selection process. If accepted, the pet will work for several hours each day, playing with visitors and creating a fun atmosphere.
Benefits for All Parties
- Cafe Owner : By recruiting pets, the cafe can attract more customers who want to interact with cute animals. This can also increase the cafe's revenue because visitors will usually spend more time and money in the cafe.
- Pet Owners : They can save on pet care costs because the cafe provides food and other necessities. In addition, their pets also get the opportunity to socialize and play with other animals and humans.
- Visitors : They get a unique and enjoyable experience when visiting the cafe. Interaction with pets can be a good therapy and reduce stress.
Sample case
One successful example of this trend is a cafe in Fuzhou that has hired a dog named OK. The owner, Jane Xue, felt that sending her dog to work at the cafe was a good solution because she and her partner were often busy. OK not only gets free food but also the opportunity to play with other dogs and customers.
General Visitor Reactions
Visitor reactions to the trend of cafes hiring pets as employees are generally very positive. Many visitors feel happy and entertained by the presence of cute, friendly and adorable animals. Here are some common reactions from visitors:
- Happiness and Entertainment : Many visitors find that interacting with pets in cafes provides happiness and entertainment. They enjoy spending time with the animals, which can often reduce stress and improve mood.
- Unique Experience : Visitors often feel that visiting a cafe with pets as employees is a unique experience and different from ordinary cafes. This makes them more interested in coming back and recommending the cafe to their friends.
- Social Interaction : The presence of pets in the cafe also encourages social interaction among visitors. They often talk to each other about the animals, share stories about their own pets, and even make new friends.
- Therapy and Relaxation : For some visitors, interacting with pets can be a form of therapy that helps them feel more relaxed and calm. This is especially helpful for those who are experiencing stress or anxiety.
Challenges and Criticism
While this trend may seem fun, there are some challenges and criticisms that have arisen. Some people are concerned about the welfare of pets working in cafes. They argue that animals may become stressed or tired if they have to work too long. Therefore, it is important for cafe owners to ensure that pets get enough rest and are not forced to work too hard.
The Future of This Trend
This trend is expected to continue to grow in China, especially as the number of pets continues to increase. According to Goldman Sachs, the number of pets in China will exceed the number of toddlers by the end of this year. With more pet owners looking for ways to reduce their care costs, this trend could become a popular solution.
Conclusion
The trend of hiring pets as employees in cafes is an example of how creativity and innovation can create a win-win solution for all parties. While there are challenges to overcome, the benefits offered by this trend make it worth considering. For cafe owners, pet owners, and diners, this trend brings unexpected joy and benefits.
