Indonesian animated film, Jumbo , has made a new history in the world of Asian cinema. With the number of viewers reaching 5.4 million, Jumbo has become the highest-grossing local animated film in Asia. This success is not only a source of pride for Indonesia, but also shows the great potential of the local animation industry to compete on the international stage. This article will discuss Jumbo's journey, the factors that contributed to its success, and its impact on the animation film industry in Asia.
Inspiring Stories
Jumbo tells the story of Don, an orphan who is often teased because of his large body. Don has a storybook inherited from his parents, full of magical pictures and stories. In his adventure, Don meets Meri, a little fairy who needs his help to return to her family. Together, they face various challenges that test their courage and friendship.
This meaningful story has managed to attract the attention of audiences of all ages. The messages of courage, friendship, and self-acceptance are the main attractions that make Jumbo so beloved.
Amazing Production
The Jumbo film was produced by Visinema Studios, a production house known for its high-quality works. The production process of this film took five years, involving more than 420 artists, animators, and story writers from Indonesia. With dedication and hard work, the production team managed to create stunning animation and a deep story.
Director Ryan Adriandhy, who also wrote the script with Widya Arifianti, called Jumbo a very personal project. "This is a calling from my heart, a labor of love for my son and for all Indonesian children who deserve to have choices in cinema," Ryan said.
Box Office Success
Since its release on March 31, 2025, Jumbo has grossed over US$8 million at the Indonesian box office, beating the previous record held by Malaysian animated film Mechamato Movie . In two weeks, Jumbo has attracted over 3.2 million viewers, making it one of the highest-watched animated films in Indonesia.
This success also surpassed several popular Hollywood animated films in Indonesia, such as Moana 2 and Minions: The Rise of Gru . With the number of viewers continuing to grow, Jumbo is predicted to surpass the record of Frozen 2 , which is currently the animated film with the highest number of viewers in Indonesia.
Impact on the Local Animation Industry
Jumbo's success is proof that local animated films have great potential to compete in the international market. With animation quality that is on par with Hollywood productions, Jumbo shows that stories rooted in local values can attract the attention of audiences from various countries.
Visinema Studios has also announced plans to distribute Jumbo to more than 17 countries, including North America, Western Europe, Australia, and China. This move is expected to open up new opportunities for the Indonesian animation industry to develop in the global market.
Success Factors
There are several factors that contributed to the success of Jumbo . First, the strong and relevant story makes the film easily accepted by the audience. Second, the high quality of animation shows the dedication of the production team in creating the best work. Third, effective marketing strategies, including the use of social media and collaboration with local celebrities, managed to attract public attention.
In addition, Jumbo is also supported by famous voice actors such as Ariel NOAH, Bunga Citra Lestari, and Muhammad Adhiyat, which adds to the appeal of this film.
The Future of the Local Animation Industry
Jumbo's success gives new hope to the local animation industry. With more and more high-quality animated films being produced in Indonesia, it is hoped that this industry can continue to grow and make a significant contribution to the creative economy.
Visinema Studios hopes that Jumbo can inspire other animation filmmakers to continue to innovate and create proud works. "We always believe that stories rooted in local values can move the hearts of many people," said Angga Dwimas Sasongko, founder of Visinema Studios.
Conclusion
Jumbo is a real example of how local animated films can achieve great success in the international market. With an inspiring story, stunning animation, and a profound message, Jumbo has made a new history for the animated film industry in Asia. This success is not only a source of pride for Indonesia, but also shows that creativity and dedication can bring local works to the world stage.
Have you watched Jumbo ? If not, make sure to watch this film and experience for yourself the magic offered by the work of the nation's children!
