Apple has surprised us again with the latest leaks about the iPhone 17. This time, it's not about advanced features or super sharp cameras, but about color. Yes, according to rumors, the iPhone 17 will come in a new eye-catching color: Lavender . But there is one important note, this color will reportedly only be available for one model, namely the base model of the iPhone 17.
Lavender Color. Fresh, Soft, and Exclusive
Lavender is a soft and calming shade of purple. It falls somewhere between the deep purple of the iPhone 12 and the pale purple of the iPhone 14. Apple is known for experimenting with color, and Lavender is a fresh yet elegant choice.
According to leaks from Weibo, the color was originally called “Lilac,” but some sources say the official name is “Lavender.” This discrepancy is likely due to an auto-translation error. Whatever it’s called, it’s sure to be a standout.
For Base Model Only

Interestingly, this Lavender color will reportedly only be available for the base model of the iPhone 17. That means you won't find it on the iPhone 17 Plus, iPhone 17 Pro, or iPhone 17 Pro Max. This strategy is nothing new. Many smartphone manufacturers, including Apple, often provide exclusive colors for certain models to make them look more special.
This step could also be a marketing strategy to attract the attention of users who want to look different without having to buy the most expensive model.
Purple Tradition on iPhone

This isn’t the first time Apple has introduced purple. The iPhone 12 came in a pretty bold deep purple, while the iPhone 14 brought a more muted purple. The lavender on the iPhone 17 looks set to be somewhere in between, not too dark, but not too pale either.
Apple has a long history of introducing new colors that become trends. From bright red, mint green, to pastel yellow, Apple has always managed to make color a part of its product identity.
When Will iPhone 17 Be Released?

While there is no official date yet, Apple usually announces its new iPhones in September. So, it is likely that the iPhone 17 will be introduced in mid-September 2025, and go on sale a few weeks later.
The launch will most likely take place at Apple's annual event, which is usually also an opportunity to introduce other new products and features.
What Else to Expect from the iPhone 17?

In addition to the new colors, the iPhone 17 is also rumored to bring several improvements in terms of performance and design. The Pro and Pro Max models will reportedly use the latest A19 Pro chip, while the base model may still use the A18 chip like in the iPhone 16.
There are also rumors of increased RAM capacity, new cooling systems, and thinner designs for certain models. But all of this is still just speculation, and we have to wait for official confirmation from Apple.
Conclusion
Although it sounds simple, color choices can greatly influence purchasing decisions. The Lavender color on the iPhone 17 can be the main attraction for users who want to appear different and more personal. Moreover, if this color is only available for one model, the exclusive impression will be even stronger.
For those of you who like to look stylish and want an iPhone with a unique color, maybe now is the right time to consider the base model of the iPhone 17. But remember, all of this is still a rumor—so we'll just have to wait for an official surprise from Apple in the next few months.
