Facial recognition technology has become an essential part of modern life, especially in a country like China that is known as a leader in the development of this technology. However, the use of this technology has raised major concerns regarding privacy and individual freedom. Recently, the Chinese government issued new regulations that emphasize that the use of facial recognition should not be forced on individuals. This article will discuss the background, impact, and implications of these regulations.
Background to Facial Recognition Technology in China
China has long been a pioneer in the use of facial recognition technology. It is used for a variety of purposes, from public security to ease of access in public places like hotels and housing complexes. Big tech companies like Sensetime and Megvii have invested millions of dollars in developing artificial intelligence-based facial recognition software.
But behind this technological advancement, there are concerns about privacy violations. A survey conducted in 2021 showed that 75% of respondents were concerned about the use of facial recognition, while 87% rejected its use in public places. These concerns have prompted the Chinese government to take steps to regulate the use of this technology.
New Regulation, Protection of Individual Privacy

On March 21, 2025, the Cyberspace Administration of China (CAC) issued new regulations aimed at restricting the use of facial recognition technology. The regulations state that individuals who do not agree to have their identities verified through facial recognition must be provided with reasonable and easy alternative options.
The regulation also requires companies that collect data through facial recognition cameras to obtain consent from individuals before processing their data. It also requires warning signs to be posted at locations where facial recognition technology is used, a practice that is already common in major Chinese cities.
Impact of Regulation on Society and Industry

The new regulation is expected to provide better protection for individual privacy. With alternative options, people have the freedom to choose an identity verification method that suits their preferences. This can also reduce the anxiety that many people have felt regarding the use of facial recognition technology.
On the other hand, this regulation also presents challenges for technology companies. They must ensure that their facial recognition systems comply with the new rules, including obtaining user consent and protecting the data collected. Companies that do not comply with this regulation can be subject to large fines, as stipulated in the Personal Information Protection Act which came into effect in 2021.
Implications for the Future

The regulation is an important step in protecting individual privacy in the digital age. But many questions remain about how it will be applied in public spaces, especially in the context of national security. Facial recognition technology remains a vital tool for security authorities to track criminals and maintain public order.
In addition, this regulation can also serve as an example for other countries facing similar challenges related to the use of facial recognition technology. By setting clear standards, China shows that technological advancement must go hand in hand with the protection of individual rights.
Conclusion
The use of facial recognition technology has brought many benefits, but it has also raised major concerns about privacy and individual freedom. The new regulations issued by the Chinese government are an important step to address these issues. By providing alternative options and ensuring data protection, these regulations are expected to create a balance between technological advancement and the protection of individual rights.
But challenges remain, especially in the application of regulations in public spaces and in the context of national security. The future of facial recognition technology will depend largely on how these regulations are implemented and how society and industry adapt to these changes.
What do you think about this move?
