In the world of hip-hop, feuds between artists are nothing new. However, the feud between two hip-hop giants, Drake and Kendrick Lamar, has captured the world’s attention and generated a huge amount of revenue. Their diss tracks have generated a combined revenue of $15.3 million USD. This article will discuss how the feud started, the songs involved, and how they managed to generate such huge revenue.
The Beginning of the Feud
The feud between Drake and Kendrick Lamar began in 2023 when J. Cole released the song "First Person Shooter" which referred to the three as the "big three" in rap. Kendrick Lamar disagreed with this statement and responded with the song "Like That" released in March 2024. In the song, Kendrick states that only he deserves to sit on the hip-hop throne.
Drake didn't stay silent and released a diss track titled "Push Ups" in April 2024, which was followed by "Taylor Made Freestyle" the same day. Kendrick then responded with the smash hit "Euphoria" which topped the Spotify charts.
Diss Songs Involved
Here are some of the diss tracks involved in the feud between Drake and Kendrick Lamar:
- "Like That" – Kendrick Lamar : This song laid the foundation for the biggest hip-hop conflict of the past decade. Kendrick states that there is no "big three" between him, Drake and J. Cole because only he deserves to sit on the hip-hop throne.
- "Push Ups" – Drake : This song is Drake's sporadic shot at several names, including Kendrick, Rick Ross, Metro Boomin, and The Weeknd. Drake shows his dominance when it comes to sales and popularity.
- "Taylor Made Freestyle" – Drake : This song was released the same day as "Push Ups" and uses AI audio from Snoop Dogg and Tupac. Drake calls out Taylor Swift and her dominance in the music industry, as well as taking a dig at Kendrick.
- "Euphoria" – Kendrick Lamar : This song was a huge hit and topped the Spotify charts. Kendrick expresses everything he hates about Drake in this song.
Income from Diss Songs
The diss tracks between Drake and Kendrick Lamar have generated some serious revenue. Here are some of the revenue numbers from the songs:
- "Euphoria" – Kendrick Lamar : This song made over $210,000 in its first seven days of release, with over 45 million streams and 7,500 sales.
- "Like That" – Kendrick Lamar : This song earned nearly $135,000 from nearly 30 million streams and over 3,000 sales in its first week.
- "Push Ups" and "Taylor Made Freestyle" – Drake : Both songs made over $200,000 in their first seven days of release.
Overall, the feud has generated a combined revenue of $15.3 million USD, with the majority of the revenue coming from streaming and digital sales.
The Impact of the Feud on Drake and Kendrick Lamar's Careers
The feud between Drake and Kendrick Lamar has not only generated huge revenues, but has also increased the popularity and exposure of both artists. Their diss tracks have topped the charts and garnered media attention and fans worldwide.
Kendrick Lamar has seen a huge increase in streaming and album sales since the feud began. All of his albums are currently on the Billboard 200, with several seeing major spikes in the rankings.
Drake also continues to hold various positions on the Billboard 200 chart, despite several of his albums dropping in rankings. But the feud has still provided major exposure for his career.
Conclusion
The feud between Drake and Kendrick Lamar has generated a combined $15.3 million USD in revenue from their diss tracks. Not only has the feud increased the popularity and exposure of both artists, but it has also shown how feuds in hip-hop can generate incredible revenue. By consistently releasing songs that catch the attention of fans and the media, Drake and Kendrick Lamar have proven that they are two giants in the hip-hop music industry.
