On July 17, 2024, Microsoft officially launched their newest image editing application, Microsoft Designer. This application is designed to compete with Canva, a graphic design platform that is already very popular. Microsoft Designer offers a variety of advanced features powered by artificial intelligence (AI) technology, making it an extremely useful tool for designers, marketers, and anyone who wants to create engaging visual content.
What is Microsoft Designer
Microsoft Designer is a graphic design application that allows users to create various types of visual content such as posters, invitations, greeting cards, collages, and more. The app uses the OpenAI DALL-E 2 AI model, which allows users to create images using only text or images as input. In other words, you can describe what you want to see, and Designer will create it for you.
Key Features of Microsoft Designer
Creating Images with Text
One of the excellent features of Microsoft Designer is its ability to create images based on text descriptions. For example, if you want to make a poster with a picture of a beach at sunset, you just type in the description, and Designer will produce the appropriate image.
Various Templates
Microsoft Designer provides various templates that can be used to create designs quickly and easily. These templates cover various categories like social media, invitations, brochures, and more.
Integration with Other Microsoft Products
Designer integrates with various other Microsoft products such as Word, PowerPoint, and Microsoft Photos. This allows users to create and edit designs directly from these applications.
Mobile Application
Apart from being available on the web, Microsoft Designer is also available in the form of mobile applications for iOS and Android. It allows users to create and edit designs anytime and anywhere.
Advantages of Microsoft Designer Compared to Canva
Even though Canva is already very popular and has over 100 million monthly active users, Microsoft Designer offers several advantages that make it worth trying:
- More Advanced AI Technology : By using the OpenAI DALL-E 2 AI model, Microsoft Designer is able to produce images that are more realistic and match user descriptions.
- Better Integration with the Microsoft Ecosystem : For users already familiar with Microsoft products, Designer offers seamless integration with applications such as Word and PowerPoint, making the process of creating and editing designs easier.
- More Complete Editing Features : Designer not only allows users to create images from text, but also provides various editing tools such as object removal, background removal, and image adjustments.
How to Use Microsoft Designer
Using Microsoft Designer is very easy. Here are the basic steps to get started:
- Open Application : You can open Microsoft Designer via the web or download the mobile application from the App Store or Google Play Store.
- Choose a Template or Start from Zero : You can choose one of the available templates or start a design from scratch.
- Enter a Description or Image : If you want to create an image from text, just enter the desired description. You can also upload the image you want to edit.
- Customize Design : Use the various editing tools available to customize the design to your liking.
- Save and Share : Once finished, you can save the design and share it via various social media platforms or other applications.
Conclusion
Microsoft Designer is a very interesting addition to the world of graphic design applications. With advanced features supported by AI technology, this application offers various conveniences for users to create attractive and professional visual content. For those already familiar with the Microsoft ecosystem, Designer offers seamless integration with other applications such as Word and PowerPoint, making it a very useful tool in a variety of situations.
With the launch of Microsoft Designer, competition in the world of graphic design applications is getting tougher. Canva may still be the first choice for many people, but with the innovative features offered by Designer, Microsoft has a great opportunity to attract the attention of new users and solidify its position in the graphic design application market.
