Brochures are an effective and cheap promotional medium. Brochures usually contain brief information about products, services or activities offered by an organization or company. Brochures can be made in various shapes, sizes and designs, according to the goals and target audience. Brochures can be shared in person, by post, or via social media.
How to Distribute Brochures
Brochures can reach many people at a relatively low cost. However, so that brochures can have maximum impact, we need to pay attention to how they are distributed. Here are some ways to distribute flyers well:
Determine the target market.
Before distributing brochures, we must know who our potential consumers or customers are. For example, if we sell beauty products, our target market is women of reproductive age who care about their appearance. By knowing the target market, we can determine the right location, time and method for distributing brochures.
Attractive brochure design.
Brochures must be able to attract the attention of people who see them. Therefore, the brochure design must match the theme, product or service we offer. Use colors, images, fonts and layouts that match the brochure concept. Don’t forget to include important information such as the name, logo, contact and address of our company or business.
Use words or sentences that are easy to read.
Brochures must be able to convey messages or information briefly and clearly. Don’t use words or sentences that are too long, complicated, or unfamiliar to the reader. Use language that is simple, easy to understand, and appropriate to our target market. If necessary, use an interesting and easy to remember slogan or tagline.
Distribute brochures in strategic places.
The place where the brochure is distributed must be appropriate to our target market. For example, if we sell beauty products, then strategic places are salons, spas, beauty clinics, shopping centers, or places frequently visited by women. Apart from that, we can also distribute brochures in public places such as terminals, stations, bus stops, or city parks.
Take advantage of relationships or networks.
Apart from distributing brochures directly, we can also take advantage of the relationships or networks we have to help distribute brochures. For example, we can give brochures to our friends, family, colleagues, or loyal customers and ask them to pass them on to others. That way, the reach of our brochures will be wider.
Carry out evaluations and follow up.
After distributing brochures, we must not stop there. We must carry out evaluations and follow up to find out how effective our brochures are in increasing sales or promoting our business. We can conduct customer satisfaction surveys, count the number of responses or visits to our website or shop, or measure the conversion rate from brochures to transactions.
Advantages and Disadvantages of Distributing Brochures
One way to promote products or services is by distributing brochures. A brochure is a piece of paper that contains brief and interesting information about an offer. Brochures can be distributed in person, posted in public places, or sent by post. However, are brochures effective as advertising or promotional media? Here are some of the advantages and disadvantages of distributing brochures.
Profit :
- Brochures are relatively cheap and easy to make. You can design your own brochure using a computer application or online, or order from a printer. You can also print brochures in large quantities at low costs.
- Brochures can reach many people. You can distribute flyers to anyone you meet on the street, at the market, at school, or elsewhere. You can also stick brochures on notice boards, at bus stops, in stalls, or in other strategic places. You can also send brochures by post to potential customers who you already know or who you get from the database.
- Brochures can provide fairly complete and clear information. You can write about anything related to your product or service, such as name, price, benefits, features, how to order, contact, and so on. You can also add images, logos, slogans, or other visual elements to attract readers’ attention.
Loss :
- Brochures can be considered rubbish by some people. Many people are not interested in the brochures they receive and immediately throw them in the trash. Brochures can also be scattered on the streets or in public places and pollute the environment.
- Brochures can be ineffective if they are not attractive or do not match the target. An unattractive brochure will be easily forgotten by readers or not read at all. Brochures that do not match the target will also be useless because they will not produce the expected response.
- Brochures can compete with other advertising or promotional media. Currently, there are many advertising or promotional media that are more modern and sophisticated, such as the internet, television, radio, billboards, banners or social media. These media can reach more people, are more interactive, more flexible, and their effectiveness is easier to measure.
So, distributing brochures as an advertising or promotional medium has advantages and disadvantages that need to be considered. You have to make sure that your brochure is attractive, informative and on target. You also have to choose the right and efficient distribution method. Apart from that, you also have to combine brochures with advertising or other promotional media to get optimal results.
By applying the tips above, we can make brochures into effective and cheap advertising or promotional media. Hope it is useful!
