Hello friends Summarized! Have you ever found it difficult to gather the public for your business or project? Do you want to know how to analyze and facilitate the public gathering process in an effective and efficient way? If so, then this article is suitable for you to read until the end.
Public Collection Analysis Process
Public pooling is the process of bringing together people who are interested or potentially interested in the products, services or ideas we offer. Public gathering is very important to increase awareness, engagement and conversion of our target market. However, public gathering is not as easy as it might seem. There are many factors that must be considered and analyzed so that the public gathering process can run smoothly and successfully.
Here are some ways you can analyze and simplify the public gathering process:
- Define public collection goals and objectives. Before starting the public gathering process, you should define what goals and objectives you want to achieve. Goals can be to increase awareness, engagement, conversion, loyalty, or other things related to your business or project. Goals can be the number of people, demographics, preferences, behaviors, or anything else that is specific to your target market. By setting goals and objectives, you can be more focused and focused on gathering the public.
- Do market and competitor research. After determining your goals and objectives, you must conduct market and competitor research to find out the needs, expectations, challenges, and solutions desired by your target market. You also have to know who your competitors are in the market and what their strengths and weaknesses are. By doing market and competitor research, you can find opportunities and loopholes that you can use to gather the public.
- Choose the appropriate channel and public collection strategy. After conducting market and competitor research, you must choose a channel and public gathering strategy that suits your goals, objectives, target market and competitors. Channels can be social media, email marketing, blogs, websites, podcasts, webinars, offline or online events, or anything else relevant to your business or project. Strategies can be in the form of creating interesting and useful content, providing clear and unique value propositions, making strong and easy-to-follow calls to action, providing attractive incentives or rewards, creating active and interactive communities or discussion forums, or other things that are effective. to gather the public.
- Measure and evaluate the results of public collection. After choosing your channel and public gathering strategy, you must measure and evaluate the results of the public gathering that you have done. You should use metrics or indicators that suit your goals and objectives. Metrics can be the number of followers, subscribers, visitors, viewers, listeners, registrants, attendees, leads , customers , retention rate , churn rate , conversion rate , revenue , ROI , or anything else relevant to your business or project. By measuring and evaluating the results of public gathering, you can find out how effective and efficient your public gathering process has been.
To make it easier for you to understand the methods above, here is a comparison table between good and bad public collection processes:
| Public Collection Process | Good | Bad |
|---|---|---|
| Goals and Goals | Clear, specific, measurable, realistic and time bound | Unclear, general, unmeasurable, unrealistic, and timeless |
| Market and Competitor Research | Deep, accurate, valid, and up to date | Shallow, inaccurate, invalid and out of date |
| Channels and Strategy | Appropriate, relevant, creative, and innovative | Inappropriate, irrelevant, monotonous, and old-fashioned |
| Measurement and Evaluation | Routine, objective, comprehensive, and follow-up | Infrequent, subjective, piecemeal, and no follow-up |
Examples of Using Public Collection Analysis
I have a website called diringkas.com which provides article writing services in a more relaxed and concise language. My goal is to increase awareness and conversions from my target market. My goal is to reach 1000 visitors per day and 100 customers per month. To achieve these goals and objectives, I conduct market and competitor research to find out what my target market needs and wants. I found that my target market was people who wanted to read articles that were informative but not too long or complicated. I also found that my competitors were other websites that provide article writing services with various themes and language styles. My advantage is that I can write articles in a more relaxed and concise language. My weakness is that I am not very well known in the market yet.
Based on the results of this research, I choose a channel and public gathering strategy that suits my goals, objectives, target market and competitors. The channels I choose are social media (Facebook, Instagram, Twitter, LinkedIn), email marketing (Mailchimp), blog (WordPress), website (dirangkas.com), podcast (Spotify), webinar (Zoom), and online events (Eventbrite). The strategy I chose was to create interesting and useful content about how to write articles in a more relaxed and concise language, provide clear and unique value propositions about article writing services at dingkkas.com, create strong and easy-to-follow calls to action. to visit the website or register for article writing services at didindingkas.com, provide attractive incentives or rewards in the form of discounts or vouchers for article writing services at didindingkas.com, create active and interactive communities or discussion forums on topics around writing articles in other languages which is more relaxed and concise.
After selecting the channel and public gathering strategy, I measure and evaluate the results of the public gathering that I have done. I use metrics or indicators that fit my goals and objectives. The metrics that I use are the number of followers, subscribers, visitors, viewers, listeners, registrants, attendees, leads, customers, retention rate, churn rate, conversion rate, revenue, ROI. I measure and evaluate the results of public gatherings on a weekly or monthly basis. I also follow up by correcting deficiencies or errors in the public collection process.
These are ways to analyze and facilitate the public gathering process. Hopefully this article is useful for all of you. If you have questions or feedback about this article, please write in the comments column below. Thank you for reading to the end. See you in the next article! 😊
Writer and proudly owner of Diringkas.com!
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