Samsung has made another major splash in the tech world. After long rumors, the South Korean company has finally announced the official launch of its latest XR headset, codenamed "Project Moohan." The device will be unveiled on October 21, 2025 , at a global event titled "Worlds Wide Open."
Many are calling this launch a bold move by Samsung to challenge Apple's dominance with the Vision Pro. However, Samsung isn't going it alone. They're collaborating with Google and Qualcomm to launch a new ecosystem called Android XR , which is touted as the foundation for the future of mixed reality.
What is Project Moohan?
"Project Moohan" is the internal name for Samsung's first XR (Extended Reality) headset, designed from the ground up to deliver an immersive experience. XR itself is a term that encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
In other words, this headset isn't just for VR gaming; it can also be used for work, learning, and interacting with the digital world that blends with the real world. Samsung calls this device "a gateway to a new era of spatial computing."
Major Collaboration Between Samsung, Google, and Qualcomm
One of the things that makes Project Moohan so interesting is the collaboration between three global tech giants. Samsung is delivering premium-designed hardware with extensive experience in the gadget industry, while Google is contributing its new operating system, Android XR, which powers the device.
On the other hand, Qualcomm provides a dedicated XR chipset that is claimed to be highly powerful yet energy-efficient. This collaboration is crucial because many XR headsets have previously failed to thrive due to a weak supporting ecosystem. With the launch of Android XR, Samsung hopes to create a new, more open market, similar to Android's success in the smartphone world.
Long-awaited Key Features
While full details won't be announced until the October 21 event, some leaks are already circulating:
- High Resolution Display : Expected to use an OLED panel with a high refresh rate for a sharp and smooth visual experience.
- Integrated AI : Samsung emphasizes that Project Moohan will utilize artificial intelligence to deliver more natural interactions, such as hand gesture recognition, voice recognition, and facial expressions.
- Lightweight and Comfortable Design : One of the drawbacks of previous XR headsets was their heavy weight. Samsung is striving to provide a more ergonomic design for extended wear.
- Android XR App Ecosystem : With Google's support, users can access familiar apps, but in a 3D and interactive format.
- 5G and Wi-Fi 7 connectivity : To ensure a smooth XR experience without lag, especially when used for remote collaboration.
Why is it called “Worlds Wide Open”?
The launch event theme "Worlds Wide Open" was chosen for a reason. Samsung wants to emphasize that this headset is not just an entertainment device, but a tool for opening up new worlds. With Project Moohan , someone can attend work meetings in a virtual space that feels real, learn history by walking inside a simulation of an ancient city, watch their favorite concert as if they were in the front row, and even design a house or product with 3D models that can be touched and rotated from various angles. In short, the digital and real worlds will increasingly merge in an immersive experience.
Competition with Apple Vision Pro
It's undeniable that the launch of Project Moohan will immediately draw comparisons to the Apple Vision Pro. Apple first introduced the spatial computing concept at a very high price.
Samsung appears to be aiming to offer a more affordable yet still sophisticated alternative . If true, this could be key to expanding the XR market, as not everyone can afford a device costing tens of millions of rupiah.
Additionally, with Android XR support, Samsung has a great opportunity to create a broader app ecosystem, similar to what is happening in the smartphone world.
How to Watch the Launch?
The “Worlds Wide Open” event will be held on October 21, 2025 at 10 p.m. Eastern Time (October 22, morning Indonesian time).
Samsung will broadcast live via official YouTube and Samsung Newsroom.
For tech enthusiasts, this event is sure to be one of the most anticipated moments of the year.
Conclusion
Samsung, with Project Moohan, is attempting to open a new chapter in the world of XR. Collaborating with Google and Qualcomm, along with support for the Android XR operating system, this device has the potential to be a serious competitor to the Apple Vision Pro.
More than just a headset, Project Moohan is a symbol of Samsung's ambition to bring the digital world truly integrated with real life.
Will this device be a huge success or just a passing fad? The answer will begin to emerge on October 21st, when the world watches Samsung unveil its “Worlds Wide Open.”
